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Post Info TOPIC: BAD VS GOOD BUMIS
aqeera


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BAD VS GOOD BUMIS
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LRT COURTESY CAMPAIGN COMMERCIAL
Lighten up, says the ‘rude commuter’
DENNIS CHUA
KUALA LUMPUR, Mar 31:



Adlin Aman Ramlie, the actor who played the ‘inconsiderate commuter’ in the light rail transit commercial, feels he has done his bit in promoting courtesy to Malaysians.

He is even proud that some people criticised him for his ‘bad manners’ on the ‘train’.

However, most viewers commended him on his acting.

“My family is happy with the advertisement because it helps to promote courtesy in an entertaining way.

“They find it educational and entertaining,” said Adlin, whose mother is veteran actress Ruminah Sidek who had a cameo role in Puteri Gunung Ledang.

On the criticism of the commercial, Adlin said: “Lighten up, Malaysians! There is no need to fuss over race when it is merely an educational commercial.”

Adlin played an inconsiderate LRT commuter in the Culture, Arts and Heritage Ministry’s on-going Courtesy and Noble Values Campaign advertisement on TV.

The LRT commercial, however, created a controversy when a politician from Terengganu expressed unhappiness that it depicted Bumiputeras as having bad manners.

Adlin, 33, whose half-brother is comedian-director A.R. Badul and whose father is the late A.R. Tompel, hails from a family of famous actors.

He portrayed the lustful Sultan Mahmud Shah in Tiara Jacquelina’s Puteri Gunung Ledang and a ruthless Ah Long in Rosyam Nor’s Gangster.

Adlin is amused that certain individuals claim that the commercial was not a fair depiction of Malays and Bumiputeras.

“The ‘villain’ of the advertisement, that is me, is Bumiputera, but the blind man who is the ‘hero’ of the commercial is also a Bumiputera. We Malaysians should not be so petty.”

In the advertisement, the blind man painstakingly helps the inconsiderate commuter who refuses to offer him a seat on the LRT train.

The blind man picks up a box which Adlin’s character accidentally drops on the floor.

This gesture makes the inconsiderate man feel ashamed of himself for having earlier refused to offer his seat to a pregnant woman and a senior citizen.

The advertisement is the brainchild of Yasmin Ahmad, director of the acclaimed film Sepet which is about inter-racial romance.

Adlin, whose late father Tompel had starred with the late Tan Sri P. Ramlee in Anak Bapak, Do Re Mi and Keluarga 69 among others, said he had been an actor since 1990, but was mainly in theatre.



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aqeera


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APA PENDAPAT KORANG?


Viewers want more of such brilliant ads

KUALA LUMPUR, Mar 31:






The ‘controversial’ light rail transit (LRT) advertisement is having a real impact on commuters.

Far from being offended by the portrayal of selfishness by the main character, commuters polled said they were now more conscious of the need to think of the needs of others.

They feel that the Courtesy and Noble Values Campaign advertisement was nicely done, without being preachy on the subject of being considerate towards the handicapped, senior citizens and pregnant women.

They also feel that race was not an issue at all.

The public would like to see more of such advertisements because all citizens need to be reminded about courtesy.

Here are some of their views:

* IZAT MOHAMAD, 25, accountant from Selayang: “I think the advertisement is very good. It has made me more considerate towards the handicapped.”

* SHAHRIZAN TAJUDIN, 29, alarm system operator from Kuala Kelawang, Negri Sembilan: “The advertisement is a masterpiece by director Yasmin Ahmad. It is not preachy, and it depicts us realistically. It does not pick on any one race at all because both the rude man and the blind man are from the same community.”

* SAIPUL ABDUL RAHMAN, 25, civil servant from Alor Star: “The advertisement is excellent. It has made me take the initiative of offering my LRT seat to the handicapped.”

* G. RAM, 37, businessman from Bangsar Baru: “I am all for the advertisement. It sends a strong message to inconsiderate Malaysians without being preachy.”

* DEREK NG, 27, sales executive from Jalan Klang Lama: “The advertisement is nicely done. It depicts us realistically, and reminds us of basic human values. I am all for it.”

* HO PEI LI, 28, manager from Ampang: “It is a masterpiece. The actors do not talk but educate us through their actions. We should have more of such advertisements.”

* KWAN KEN YEW, 31, legal adviser from Cheras: “I like the advertisement. It sends a message about human values, and it has had an impact on me.”

* PHILIP YEOH, 30, tax consultant from Bangsar Baru: “I would like to see more of such advertisements. It depicts the ugliness of some able-bodied people and reminds us that we must care for the less fortunate.”

* DAMON CHUA, 31, businessman from Shah Alam: “Yasmin Ahmad has told a fictitious story that is a reality in our ‘me first’ society.”

* EDMUND BON, 30, lawyer from Ampang: “The advertisement is great. It is straight-to-the-point.” I am all for its continuous run.”

* Dr C. P. LEE, 44, of Ipoh: “It is an excellent advertisement. It has sent a strong message about basic human values like courtesy and consideration towards the handicapped.”

* MICHELLE LAU, 30, business executive from Ipoh: “The advertisement is a winner. Minimal dialogue, maximum impact.”

* RAMLI MOHAMAD JI, 37, businessman from Rembau: “All of us should support the ad. We should not jump to conclusions that it depicts a certain race badly.”



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